As a connector, Axis facilitates smooth connections between DSPs and Ad Exchanges on the demand side and SSPs, Ad Exchanges, and Publishers on the supply side. The platform simplifies partnership acquisition and trading processes.
Using Axis, clients benefit from streamlined integration and seamless documentation, reducing manual work and saving valuable time and effort.
Available for In-App, Mobile Web and Desktop
Axis serves as the foundational infrastructure that standardises connections among various programmatic technology platforms, primarily publishers and advertisers. It's not better or worse than Ad Exchange - it's just different.
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