Exploring the Future of AI, Creativity & Personalisation in Advertising
Following a phenomenal experience at Possible Miami, where we connected with some of the brightest minds in marketing and technology, Axis is thrilled to announce our next stop: Cannes Lions International Festival of Creativity, taking place June 16–20, 2025 in Cannes, France.
Cannes Lions is more than a festival—it’s where the global advertising community gathers to celebrate innovation, challenge assumptions, and push creative boundaries. And in a time when the role of AI in creativity and advertising is evolving at lightning speed, there’s never been a more important moment to be part of the conversation.
Why Cannes, Why Now?
The advertising landscape is in the midst of a seismic shift. AI is no longer a buzzword—it’s an essential part of how modern campaigns are developed, delivered, and measured. But with great power comes great responsibility. How do we ensure that the tools we build enhance creativity instead of replacing it? How do we strike a balance between data-driven efficiency and human storytelling?
At Axis, these aren’t theoretical questions. They’re the foundation of everything we do.
We’re heading to Cannes to join the dialogue, challenge the status quo, and show how AI-powered personalisation can not only deliver results—but elevate the creative process itself.
Meet the Axis Team in Cannes
Joining us in Cannes will be our CEO, Ann Tarasewicz, and Head of Partnerships, Anastasia Skliarenko—two leaders with a deep passion for innovation, storytelling, and building meaningful relationships.
Ann and Anastasia will be attending key events, panels, and discussions throughout the week—and they’re especially eager to connect with forward-thinking partners, agencies, and brands who are as excited as we are about where this industry is heading.
If you want to talk about the intersection of AI, ethics, and creativity—or explore how personalisation can deliver truly human ad experiences—let’s make it happen.
What We’ll Be Talking About
At Cannes Lions, we’re looking forward to diving into some of the most pressing conversations shaping the industry:
🔍 Reimagining Personalisation
True personalisation goes beyond just knowing a user’s name or recent purchase. It’s about understanding context, behavior, and timing—so every ad feels intuitive, timely, and relevant. At Axis, we’re building technology that turns mass media into one-to-one conversations.
🤖 The Role of AI in Creative Strategy
AI should be a partner in creativity, not a replacement. We’ll be discussing how smart automation can free up human creators to focus on big ideas, while algorithms handle the heavy lifting behind the scenes.
🧠 Ethics, Privacy & Transparency
As we push the boundaries of what’s possible with data and machine learning, we also need to push forward with responsibility. We'll be exploring how brands can adopt AI without compromising on ethics or user trust.
🌍 Global Collaboration & New Possibilities
Cannes brings together global voices—and we’re excited to connect with partners across markets and disciplines who want to build something better together.
Join Us at Cannes
If you’re attending Cannes Lions and want to connect with us—whether it's to explore collaboration, exchange ideas, or discuss where advertising is heading—we’d love to meet.
We’re also planning to attend events like Digital Fight Club on the Brand Innovators Beach (June 17–18, 6–8pm), where industry leaders debate the future of AI, personalisation, and agency creativity. It’s bound to be one of the week’s most engaging events—and very much in Axis’ wheelhouse.
📩 To set up a meeting, reach out to us at: sales@axis-marketplace.com
Let’s grab a coffee, meet at a panel, or connect over rosé on the Riviera.
About Axis
Axis is an AI-powered platform helping brands and agencies deliver truly personalised advertising at scale. By combining behavioural insights, machine learning, and creative intelligence, we make ads feel more like content—and less like noise. Our mission is simple: make every ad feel 1:1.
Whether you're an agency looking for smarter targeting, a brand craving deeper engagement, or a creative team wanting to bring your vision to life with more precision—Axis is here to help you do it better.
See you in Cannes! 🇫🇷