In today's dynamic advertising landscape, staying ahead of the curve is essential for success. Join us on April 4th at 5 PM (EET) for an enlightening webinar presented by Axis in partnership with Screencore. We'll delve into the latest trends reshaping programmatic advertising and explore how advertisers can leverage these insights to drive impactful campaigns.
Save your spot now!
Why Attend?
Unlock Key Trends: Explore 10 essential trends that are reshaping the advertising industry. From understanding your market to embracing green advertising and beyond, we'll cover everything you need to know to stay ahead of the curve.
Expert Insights: Gain expert insights from seasoned professionals at Axis and Screencore. Our speakers will share their extensive knowledge and provide you with actionable strategies to elevate your advertising campaigns.
Maximize ROI: Learn how to leverage these trends to maximize your return on investment. Discover innovative approaches to campaign optimization, audience targeting, and bidding strategies that will drive success in your advertising endeavors.
Interactive Q&A: Engage directly with our experts during our interactive Q&A session. Get your burning questions answered and gain clarity on the most pressing issues facing advertisers today.
Networking Opportunities: Connect with fellow advertisers and industry professionals from around the world. Expand your network, exchange ideas, and foster potential collaborations that will propel your advertising efforts to new heights.
During the Webinar We Will Cover
1. Understanding Your Market: Gain insights into the importance of understanding your geo market in programmatic advertising. Learn how tailored messaging can resonate with local demographics, fostering competitive advantage and maximizing ROI.
2. SPO in Programmatic: Discover how programmatic advertising, fueled by AI and real-time bidding, is streamlining the ad buying process. Explore strategies for maintaining transparency and combating ad fraud to prioritize brand safety and transparency.
3. Green Advertising (Ad Net Zero): Explore the growing importance of eco-friendly advertising and its impact on consumer perceptions. Understand how sustainability practices can build brand loyalty and trust in today's climate-conscious world.
4. CTV is Still Rising and Evolving: Dive into the rising trend of Connected TV (CTV) advertising and its potential for targeted and measurable ad placements on smart TVs and OTT devices.
5. In-Housing Programmatic Campaigns: Learn about the increasing trend of in-house programmatic advertising and its potential advantages, including cost savings and resource efficiency.
6. AI-Powered Optimization: Explore how artificial intelligence and machine learning are revolutionizing campaign optimization, targeting, and bidding strategies for enhanced ROI.
7. Programmatic Audio Advertising: Discover the growing opportunities in audio advertising through streaming services, podcasts, and smart speakers, offering brands new avenues to engage with audiences.
8. First-Party Data: Understand the importance of first-party data in personalizing ads and enhancing targeting accuracy amidst privacy concerns and regulatory changes.
9. Augmented Reality (AR) and Virtual Reality (VR): Delve into how AI and machine learning are revolutionizing advertising, along with the immersive experiences offered by AR and VR, making ads more engaging and memorable.
10. Data Privacy and Advertising Ethics: Learn about the significance of data privacy and ethical considerations in advertising, and how regulations like GDPR and CCPA are shaping the landscape.
Conclusion
Don't let the future of programmatic advertising pass you by! Join us for an enlightening webinar where we'll unveil the top 10 trends shaping the industry. Gain exclusive access to expert insights, actionable strategies, and networking opportunities that will empower you to stay ahead of the curve. Don't miss out on this chance to revolutionize your advertising strategy and drive success in your campaigns. Reserve your spot now before it's too late!
Register now by the link