Features
Axis elevates your business performance, ensuring maximum efficiency and revenue generation. Our offerings, from cutting-edge auction strategies to adaptive pricing solutions, empower you to thrive in the ever-evolving digital landscape.
That's why it's so special
With Axis, you will elevate your advertising to a brand-new level of efficiency.
However, there's more in store. Check out what we can offer.
Advertise to Earn
Axis has been enriched with partners’ suggestion mechanisms, running on an advanced ML engine, offering only those partners that meet your business criteria. As soon as you’re done entering your data, the platform starts monitoring your work and updates instantly as your performance criteria change – email notifications with new partner offerings will be sent right away.
Integrate to Last
Integration with Axis is as easy as ABC. There’s no need to enter tons of data and hire a team of sales representatives. There’s one form to fill in, one role to choose – are you an advertiser or a publisher – and a couple of additional buttons to press. Then, the magic happens as the platform finds you the partners you need.
Enter to Work
Axis is a community-based open platform created by people for people’s businesses. Our product’s low-touch approach allows us to keep our customers away from the thick and thin of countless audits as we scan everything ourselves, letting the advertisers and publishers focus on what matters: advertising.
Use to Please
Imagine this: no configurations at all. An AI-powered platform that analyzes your traffic and offers the best partners. We created Axis to bring joy to businesses on both the giving and receiving ends of the advertising industry. With Axis, users can effortlessly expand their clientele, maximize trading efficiency, and benefit from transparent, AI-powered insights — all at their fingertips with just a few clicks. Oh, by the way, you won’t need onboarding to start.
Know what you pay for
Axis offers a transparent payment model with no additional fees or margin values added. The platform ensures that your message reaches your target audience at the right time and place, maximizing the effectiveness of your advertising campaigns. As a result, you can generate income and enjoy the benefits of a successful marketing strategy.
Offerings
Inactivity Auto-Disconnect
We've revamped our system to charge only $0.0005 for every 1000 requests when monthly traffic surpasses 100M requests. We aim to protect our suppliers from overflows, cut costs, and ensure effective results. Thus, at Axis, each request is valuable and effective.
Win Rate Optimization
Introducing a new approach to auctions: prioritizing WinRate over bid price. This ensures that ad units with a proven track record win auctions, thereby optimizing performance. Thanks to this feature, the system learns and improves continuously for better results.
rCPM Optimization
Boost your revenue with our cutting-edge rCPM optimization. It's all about making every impression count. We turbocharge your earnings by ensuring the most valuable ads get the spotlight. Your ad space becomes a premium real estate for high-performing, revenue-boosting ads.
Adaptive Markup
With Adaptive Markup, the system can swiftly respond to changing conditions, ensuring that your pricing strategy remains attractive to partners. It helps to keep your prices competitive – you avoid the risk of setting prices too high or too low, which ultimately safeguards your sales and profitability.
Enhanced Filters
We offer the ability to create filters by domains or bundles on a dedicated page, select specific partners or integrations for trading, and easily exclude or include options. Specify the exact compliance with TCF, CCPA, IAB, and effortlessly utilize many other filtering options we provide.
Private Deals
Unlock the power of Axis Deals: seamless integrations between supply and demand sides with all the tools you need. Expect easy deal creation with personalized touches. Control auctions with options for first or second-price auctions. Forge and manage partnerships for success with Axis Private Deals.
Quality Control
'Access IVT reports with the use of certified tools connected to our system, filter traffic based on specified parameters and metrics you need and ensure getting top-quality traffic with Axis's built-in anti-fraud measures.