Axis, a global programmatic platform helping publishers unlock the full value of their inventory, has announced a strategic partnership with AlgoriX, an independent global media and technology company that offers publishers and advertisers best-in-class advertising solutions, delivering performance at every consumer touchpoint.
This partnership aims to expand access to premium in-app inventory for performance advertisers worldwide. With this integration, Axis users can now tap into AlgoriX’s brand-safe, high-performing in-app supply at scale, reaching valuable mobile audiences across diverse verticals and global markets.
“At Axis, we’re constantly working to expand high-quality supply paths for our clients. AlgoriX has built one of the most advanced in-app ecosystems in the industry, and we’re excited to offer their inventory to our partners looking to scale mobile-first campaigns.”
Ann Tarasewicz, CEO, Axis
“AlgoriX is engineered for performance, making this partnership a natural fit. We’re excited to collaborate with Axis to connect our top-tier in-app supply with marketers who are focused on delivering results.”
Frederic Liow, Chief Revenue & Operations Officer, AlgoriX
The integration is now live and available to all Axis clients. Advertisers can begin activating in-app campaigns and accessing new mobile-first audiences at scale.
About Axis
Axis is an award-winning AdTech company known for its proprietary SSP, specializing in in-app and CTV advertising across Tier 1 markets. Its advanced programmatic platform optimizes every aspect of ad strategy, seamlessly connecting clients with premium demand partners to drive higher fill rates, boost eCPMs, and maximize revenue potential. Axis has also developed PubCircle, an innovative Prebid wrapper that integrates with fully managed and O&O websites, enabling publishers to boost their revenue.
About AlgoriX
AlgoriX is an independent global media and technology company built by a core team with years of experience from global leading internet and ad tech companies. With a precision-driven platform designed to maximize outcomes for brands and publishers, AlgoriX delivers performance at every consumer touchpoint.