Axis, a global programmatic platform connecting advertisers and suppliers, is excited to announce its partnership with Edge226, a leading provider of mobile-first performance services. This bilateral collaboration aims to enhance advertising performance and optimize revenue opportunities for publishers while empowering advertisers to connect with highly engaged audiences across mobile and CTV channels.
Through this partnership, Axis will gain access to Edge226’s premium inventory for in-app and CTV advertising, ensuring advertisers can connect with highly engaged audiences through precise targeting and measurable results. At the same time, Edge226 will benefit from Axis’s powerful demand-side platform (DSP) and exclusive demand sources, enabling seamless integrations and enhanced monetization capabilities.
By combining forces, the two companies aim to deliver superior ad placements, empower advertisers with high-performing campaigns, and optimize revenue streams for publishers. This partnership strengthens Axis’s growing network of direct trading partners: while Edge226 integrates directly into the Axis ecosystem, advertisers using Axis’s connector will still benefit from access to Edge226’s premium inventory.
"Edge226’s innovative approach to in-app and CTV advertising makes them a natural partner for Axis. Together, we’re creating new opportunities for advertisers to reach audiences on the platforms they use most while maximizing revenue for publishers."
Ann Tarasewicz, CEO, Axis
"Joining forces with Axis allows us to amplify our mission of delivering high-performing ad solutions for in-app and CTV. With Axis’s demand-side capabilities, we’re opening new doors for advertisers and publishers alike to achieve greater success in a competitive landscape."
Avishay Raviv, Co-CEO, Edge226
About Axis
Axis is a multi-product AdTech company specializing in programmatic advertising. Its flagship product, the Axis technological middleware platform, streamlines the process of connecting suppliers and advertisers. By automatically identifying the best-suited advertising partners, Axis simplifies partnership acquisition and trading, allowing clients to optimize their campaign performance. The company also offers its own SSP and Prebid Wrapper, Pubcircle.
About Edge226
Edge226 specializes in helping mobile apps and games accelerate their growth by acquiring high-value users through cutting-edge programmatic performance and advanced CTV solutions. Partnering with a robust list of the most premium suppliers, Edge ensures seamless integrations across 99% of the world’s mobile supply. Edge226’s expertise spans a wide range of verticals, enabling them to help mobile apps optimize their budgets, enhance their reach with precise targeting, and boost engagement through cost-effective, fully measurable campaigns.