Axis, a global programmatic platform, is excited to announce a strategic partnership with StreamKey, a leader in video ad monetization. This bilateral collaboration expands video supply opportunities for publishers and advertisers, offering premium video formats and enhanced monetization capabilities across Connected TV and digital video.
StreamKey’s expertise in video monetization, combined with Axis’s advanced programmatic technology, creates a powerful synergy that drives higher engagement and revenue. Through this partnership, advertisers gain direct access to high-quality, brand-safe video inventory, while publishers benefit from increased demand and optimized fill rates.
This partnership positions StreamKey as a direct trading partner with Axis, ensuring seamless access to video-focused demand. While StreamKey connects directly to the Axis platform, advertisers leveraging Axis’s connector will also gain access to StreamKey’s premium video inventory, unlocking greater reach and engagement opportunities.
"Video continues to dominate the digital advertising landscape, and our partnership with StreamKey reinforces our commitment to delivering premium video solutions. By integrating StreamKey’s robust video supply, we’re enabling advertisers to create more immersive experiences while helping publishers maximize their revenue."
Ann Tarasewicz, CEO, Axis
"We’re excited to collaborate with Axis to expand the reach of our video inventory. Axis’s advanced technology and premium demand will help us connect publishers with high-quality advertisers, maximizing the value of every video impression."
Dean Efroni, General Manager, StreamKey
About Axis
Axis is a multi-product AdTech company recognised for its proprietary SSP specialising in in-app and CTV advertising across Tier 1 markets, English-speaking regions, and Spanish-speaking countries. Its cutting-edge programmatic platform optimises every aspect of ad strategy, seamlessly connecting clients with premium demand partners to drive higher fill rates, increase eCPMs, and unlock maximum revenue potential. Additionally, Axis has developed PubCircle, an innovative Prebid Wrapper that integrates with fully managed and O&O websites, empowering publishers to boost their revenue effortlessly.
About StreamKey
StreamKey TV is a technology-driven company focused on video advertising and targeted campaign automation across TV and digital video. Streamkey TV helps the world’s top brands reach their most valuable target audience with wide range inventory coverage around the globe. Using unique optimization and targeting technology, StreamKey helps advertisers, publishers and content owners to optimize their profits and performance on any connected device. Streamey's technology-driven approach includes dynamic ad placements for Connected TV (CTV), allowing for optimized profits and performance on any connected device. This capability aligns with modern advertising strategies that utilize Dynamic Ad Insertion (DAI) to deliver revolutionary ads to viewers during video streams.