Axis, an AI-powered programmatic middleware that streamlines connections between suppliers and advertisers, is thrilled to announce a strategic partnership with House of Pubs, a renowned network of premium independent publishers.
This collaboration aims to offer advertisers and publishers enhanced capabilities to optimize their digital advertising strategies, driving higher engagement and revenue. House of Pubs's extensive direct traffic for in-app, CTV, and mobile web will enhance Axis’s technological capabilities. By leveraging House of Pubs's unique inventory, Axis will deliver substantial volumes of high-quality traffic with global coverage to its advertisers.
House of Pubs is now one of the first companies to establish direct trading with Axis, gaining access to premium sources, exclusive partners, and custom integration options. While House of Pubs connects to Axis directly via trench, advertisers using Axis's connector will still have access to House of Pubs’s inventory.
We are excited to welcome House of Pubs on board! Axis recently launched the opportunity for direct trading, and with House of Pubs's excellent reputation and long history in the market, they became a perfect candidate for this direct partnership. We expect to achieve fruitful results together.
Ann Tarasewicz, CEO, Axis
Our partnership with Axis aligns with our mission to provide advertisers and publishers with the best possible tools for success in the digital space. We are confident that this collaboration will drive growth for all parties involved.
Malena Martos, Network Manager, House of Pubs
About Axis
Axis is an AI-powered programmatic platform that enables seamless interactions between DSPs on the demand side and SSPs, Ad Exchanges, and Publishers on the supply side. The platform facilitates partnership acquisition and trading, providing suppliers and advertisers with opportunities to expand their networks with a vast number of onboarded clients. With a focus on innovation, transparency, and client success, Axis empowers users to streamline integration and documentation processes, reducing manual workloads and boosting revenue.
About House of Pubs
House of Pubs is a tech consulting firm with over 10 years of digital experience, dedicated to Publisher Solutions. As part of the IONVO group, their mission is to help content owners, webmasters, and developers develop and execute better monetization strategies.