Technological
Middleware
Experience the power of Axis Technological Middleware, a cutting-edge platform designed to streamline every aspect of your advertising strategy. With all essential tools and functionalities in one place.
Unlock new opportunities, optimize performance, and drive impactful collaborations—seamlessly and efficiently.
Axis Presents
a Robust Global Technology Platform
Access to aggregated global inventory
AI technology to match you with the best partners
Seamless billing management
Generation of impactful bid stream and ecosystem data insights, fostering ongoing innovation
Offerings
Inactivity Auto-Disconnect
We've revamped our system to charge only $0.0005 for every 1000 requests when monthly traffic surpasses 100M requests. We aim to protect our suppliers from overflows, cut costs, and ensure effective results. Thus, at Axis, each request is valuable and effective.
Win Rate Optimization
Introducing a new approach to auctions: prioritizing WinRate over bid price. This ensures that ad units with a proven track record win auctions, thereby optimizing performance. Thanks to this feature, the system learns and improves continuously for better results.
rCPM Optimization
Boost your revenue with our cutting-edge rCPM optimization. It's all about making every impression count. We turbocharge your earnings by ensuring the most valuable ads get the spotlight. Your ad space becomes a premium real estate for high-performing, revenue-boosting ads.
Adaptive Markup
With Adaptive Markup, the system can swiftly respond to changing conditions, ensuring that your pricing strategy remains attractive to partners. It helps to keep your prices competitive – you avoid the risk of setting prices too high or too low, which ultimately safeguards your sales and profitability.
Enhanced Filters
We offer the ability to create filters by domains or bundles on a dedicated page, select specific partners or integrations for trading, and easily exclude or include options. Specify the exact compliance with TCF, CCPA, IAB, and effortlessly utilize many other filtering options we provide.
Private Deals
Unlock the power of Axis Deals: seamless integrations between supply and demand sides with all the tools you need. Expect easy deal creation with personalized touches. Control auctions with options for first or second-price auctions. Forge and manage partnerships for success with Axis Private Deals.
Quality Control
'Access IVT reports with the use of certified tools connected to our system, filter traffic based on specified parameters and metrics you need and ensure getting top-quality traffic with Axis's built-in anti-fraud measures.
Why Choose
Axis Technological Middleware
Over Other Similar Solutions?
Prioritizing Community Engagement
Our dedicated Business Consulting and Support Team offers personalized assistance on the platform, complemented by free webinars, educational videos, articles, cases, and other materials where we share valuable advice and insights.
Providing Tech Expertise
We pride ourselves on our ability to stay current with the latest trends and technological advancements and set trends ourselves. Leveraging our accumulated expertise, we stay ahead of the curve, ensuring that you have access to cutting-edge solutions that guarantee optimal advertising outcomes.
Enabling Easy Start
Users of the platform can seamlessly initiate media trading without the need to delve into technical complexities or sift through endless documentation. Joining and operating our platform is straightforward and intuitive, ensuring a hassle-free experience for all users.
Supporting Transparency
Distinguished from other solutions that enforce margins, our transparent platform fee offers a cost-effective partnership without additional charges for our own profit scaling. With us, you only pay a percentage of your total spend/revenue, which saves your costs significantly.
Delivering Extra Value
At our platform, we value loyalty and provide extra value to our customers. That's why media buyers and sellers regularly receive personalized offers and exclusive bonuses as a token of our appreciation for their continued dedication.
Praising Choice Flexibility
Axis empowers customers with the freedom to choose from a diverse array of ad formats and traffic types, offering unparalleled flexibility and opening doors to a multitude of opportunities for obtaining maximized benefits.
Simplifying Daily Grind
With Axis, there's no need for the business development team to spend time searching for relevant partners, handling ad operations, or dealing with legal matters. Plus, our streamlined documentation workflow ensures effortless collaboration, freeing up your time.
Ensuring Privacy
Our data protection measures encompass encryption protocols, access controls, and regular security audits to ensure confidentiality, integrity, and data security. We are committed to compliance with relevant data protection regulations and continuously update our practices to mitigate emerging risks.
Axis Presents a Robust Global
Technology Platform
OpenRTB
oRTB streamlines real-time programmatic ad transactions by standardizing bidding processes. It fosters growth by facilitating seamless communication between buyers and sellers in digital advertising. Axis handles all requests using either AT=1 or AT=2, empowering buyers with comprehensive data for informed bidding.
Prebid Server
Prebid Server is a server-side header bidding solution that efficiently manages auctions and reduces latency. Publishers make a single call to the server, which instructs bidder adapters to display the highest bidder's ad. As soon as the visitor opens a web page, the Prebid Server requests bids from demand partners, with winning bids sent to the ad server for display via the Prebid wrapper on the website.
VAST Integration
VAST, or Video Ad Serving Template, is a standardized protocol by the IAB, streamlining communication between ad servers and video players for seamless ad delivery. In programmatic advertising, VAST integration is essential for distributing video ads across diverse platforms and ensuring consistent presentation.
Prebid.js
Prebid.js, widely recognized as a prebid wrapper, stands as an open-source tool simplifying header bidding integration across publishers’ websites and mobile applications. It boasts an extensive array of active adapters, fostering an open-tech environment for businesses to construct their code effortlessly.
