A Smarter, More Profitable Way to Monetize Your Inventory
Axis Programmatic Platform optimizes your ad inventory by driving higher fill rates, increasing eCPMs, and connecting you with premium demand from top advertisers - seamlessly and efficiently.
Axis Presents a Robust Global Technology
Platform
AI technology to match you with the best partners
AI technology to match you with the best partners
Your Campaign
AI Matching
Best Matches
Access to aggregated global inventory
Access to aggregated global inventory
Seamless
billing management
Seamless
billing management
Generation of impactful bid stream and ecosystem data insights, fostering ongoing innovation
Generation of impactful bid stream and ecosystem data insights, fostering ongoing innovation
offerings
We've revamped our system to charge only $0.0005 for every 1000 requests when monthly traffic surpasses 100M requests. We aim to protect our suppliers from overflows, cut costs, and ensure effective results. Thus, at Axis, each request is valuable and effective.
Introducing a new approach to auctions: prioritizing WinRate over bid price. This ensures that ad units with a proven track record win auctions, thereby optimizing performance. Thanks to this feature, the system learns and improves continuously for better results.
Boost your revenue with our cutting-edge rCPM optimization. It's all about making every impression count. We turbocharge your earnings by ensuring the most valuable ads get the spotlight. Your ad space becomes a premium real estate for high-performing, revenue-boosting ads.
With Adaptive Markup, the system can swiftly respond to changing conditions, ensuring that your pricing strategy remains attractive to partners. It helps to keep your prices competitive – you avoid the risk of setting prices too high or too low, which ultimately safeguards your sales and profitability.
We offer the ability to create filters by domains or bundles on a dedicated page, select specific partners or integrations for trading, and easily exclude or include options. Specify the exact compliance with TCF, CCPA, IAB, and effortlessly utilize many other filtering options we provide.
Unlock the power of Axis Deals: seamless integrations between supply and demand sides with all the tools you need. Expect easy deal creation with personalized touches. Control auctions with options for first or second-price auctions. Forge and manage partnerships for success with Axis Private Deals.
Access IVT reports with the use of certified tools connected to our system, filter traffic based on specified parameters and metrics you need and ensure getting top-quality traffic with Axis's built-in anti-fraud measures.
OpenRTB
oRTB streamlines real-time programmatic ad transactions by standardizing bidding processes. It fosters growth by facilitating seamless communication between buyers and sellers in digital advertising. Axis handles all requests using either AT=1 or AT=2, empowering buyers with comprehensive data for informed bidding.
Prebid Server
Prebid Server is a server-side header bidding solution that efficiently manages auctions and reduces latency. Publishers make a single call to the server, which instructs bidder adapters to display the highest bidder's ad. As soon as the visitor opens a web page, the Prebid Server requests bids from demand partners, with winning bids sent to the ad server for display via the Prebid wrapper on the website.
VAST Integration
VAST, or Video Ad Serving Template, is a standardized protocol by the IAB, streamlining communication between ad servers and video players for seamless ad delivery. In programmatic advertising, VAST integration is essential for distributing video ads across diverse platforms and ensuring consistent presentation.
Prebid.js
Prebid.js, widely recognized as a prebid wrapper, stands as an open-source tool simplifying header bidding integration across publishers’ websites and mobile applications. It boasts an extensive array of active adapters, fostering an open-tech environment for businesses to construct their code effortlessly.
