The wait is almost over, DMEXCO 2025 is just around the corner. On September 17–18, Cologne will once again become the epicenter of digital marketing and technology, bringing together innovators, decision-makers, and creative minds from across the globe.
Over two exciting days, attendees can immerse themselves in exhibitions, visionary keynotes, interactive panels, and practical workshops. DMEXCO isn’t just another industry conference, it’s the place where new ideas take off, trends are defined, and partnerships are built.
But the experience doesn’t stop when the expo halls close. After hours, Cologne comes alive with exclusive parties, networking mixers, and casual meetups, the perfect setting to strengthen connections and celebrate the creative energy of our industry.
That’s why we’ve created the Axis DMEXCO 2025 Parties & Events Guide your go-to resource for making the most of your time in Cologne, inside and outside the conference.
And of course, don’t forget to come and meet us! The Axis team will be at DMEXCO 2025, ready to connect, share ideas, and discuss the future of programmatic and digital advertising.
See you in Cologne!
Tuesday, September 16th 2025
DMEXCO PRE-PARTY BY EQUATIV AND SHOWHEROES
Bring the DMEXCO vibe to life with an exclusive gathering at Cologne’s iconic venue, Die Wohngemeinschaft. Enjoy great drinks, great company, and the perfect atmosphere to connect before the conference kicks off. This invite-only event has limited spots, so be sure to contact our team to secure your place.
Time: 18:00
Location: Die Wohngemeinschaft, Richard-Wagner-Str. 39, 50674
More information here
Creative Climbing hosted by KreativBOX BDX
Creative Climbing offers a unique networking experience that brings together creatives, makers, and sports enthusiasts in the setting of a bouldering hall. Designed for professionals from the agency, media, and creative industries, the event focuses on genuine connections and shared experiences rather than formal business talk.
With a maximum of 30 selected guests, participants can expect open exchange in an authentic atmosphere, creative impulses, and networking in a relaxed, active environment. Drinks are provided.
Time: 18:00 – 22:00
Register here
DMEXCO 2025 Networking Dinner
An exclusive networking dinner in Cologne, held the evening before DMEXCO, offering a relaxed atmosphere, fine dining, and the chance to connect with key players in the digital industry. At sponsor-hosted tables, industry professionals, potential partners, and thought leaders meet for topic-focused discussions and meaningful exchanges away from the bustle of the trade fair.
Attendance is limited, and tickets are available in restricted numbers.
Time: 18:00
Location: Koln | Gilden im Zims
Register here
The Ultimate DMEXCO Kick Off Party
An exclusive pre-party at Craft Beer Corner sets the tone for DMEXCO with an evening of great atmosphere, quality craft beer, and excellent networking opportunities. Guests can also look forward to prize giveaways and the chance to connect with industry peers in a relaxed, social setting. Attendance is limited.
Time: 18:30 – 23:00
Location: Craft Beer Corner
Register here
DMEXCO Eve by DV
A catered networking reception bringing together digital media and advertising professionals ahead of DMEXCO. The event features discussions on key industry topics including streaming, social and commerce media platforms, and AI, alongside cocktails and a relaxed atmosphere for building connections.
Time: 19:00 – 22:00
Location: Little Link, 20 Maastrichter Straße
Register here
PREMEXCO CONNNECT 2025 #ShapeTheFuture
Kick off your DMEXCO week in style at Cologne’s premier networking event for marketing professionals. Connect with industry leaders, exchange ideas, and spark new collaborations in a relaxed, social setting before the main conference begins. With great conversations, valuable contacts, and plenty of fun, this is the perfect way to start your DMEXCO experience.
Time: 19:30 – 23:30
Location: Zum scheuen Reh, Hans-Böckler-Platz 2, 50672
Register here
Wednesday, September 17th 2025
Channable eCommerce Lunch – DMEXCO
The Channable eCommerce Lunch takes place on the first day of DMEXCO, offering great food, inspiring conversations, and fresh e-commerce insights. It’s a chance for professionals to connect with experts, gain new perspectives, and expand their know-how — with lunch provided free of charge.
Spaces are limited to 30 participants, and cancellations should be made at least 14 days in advance so spots can be reallocated.
Time: 12:00 – 13:30
Location: Mongo’s Restaurant Köln – Deutz, Ottoplatz 1 50679
Register here
Pre-Connect DMEXCO: Steak-Dinner by Searchperts and AdsMasters
On the first evening of DMEXCO, Searchperts and AdsMasters are hosting an exclusive dinner at Steakhouse Colina in Cologne. The event brings together 20 e-commerce professionals for an evening of great food, engaging conversation, and valuable insights into Google Ads and Amazon Advertising.
The program includes two keynote-style talks with exclusive takeaways, a three-course menu featuring steak as the main course, and plenty of opportunities for networking with peers, decision-makers, and industry experts. Attendance is limited to 20 participants.
Time: 16:45 – 21:00
Location: Colina Steakhaus Restaurant, Flandrische Straße 18 50674
Register here
eCom Unity by Klar Insights GmbH
An exclusive networking event designed for e-commerce operators and retailers, offering a relaxed setting for meaningful conversations after a busy day at DMEXCO. The evening features drinks and light refreshments, providing an opportunity to connect with fellow founders and decision-makers in a comfortable, intimate atmosphere within the heart of the fair.
Time: 18:30 – 23:00
Location: Commerce Lounge (Hall 8)
Register here
STROER OM CLUB – THE PARTY OF THE YEAR
OMClub is back to light up Cologne during DMEXCO with the wildest night of the year. Join over 3,000 guests for an unforgettable afterparty that blends magic, madness, and pure mayhem. Expect a bold stage for standout brands, next-level party vibes, and surprises around every corner. This is not just another tradeshow party — it’s the party you’ll be talking about long after DMEXCO ends.
Time: 21:00
Location: OM Club
Registration: Tickets are only available through a Sponsor Invite
Thursday, September 18th 2025
Programmatic Breakfast Lounge
A morning event combining top-tier presentations, high-level networking, and opportunities to connect with key industry players in programmatic advertising. The Programmatic Breakfast Lounge offers an inspiring setting to gain fresh insights from leading experts while enjoying breakfast and building valuable business relationships.
Time: 9:00 – 11:00
Location: DMEXCO Pub / Boulevard
Register here
We’ll be keeping this guide up to date as new events are announced, so make sure to check back regularly. If you’re hosting a party or meetup and would like it featured, just drop us a message through our contact form — we’d love to include it.