Curated Supply.
Better Control.
Clearer Buying.
Access high-quality inventory across CTV, video, display, and in-app through structured supply paths built for transparency, efficiency, and practical campaign execution.
With Axis, advertisers access structured supply paths built around quality, compatibility, and delivery control. This reduces wasted spend, improves visibility into where campaigns run, and creates a more efficient buying setup across key formats and markets. Axis is built for buyers who care about where ads run, how value is created, and who controls the supply path - not just about scale.
A Smarter Way to Buy
Axis gives advertisers access to curated supply across CTV, video, display and in-app through cleaner, more controllable programmatic buying paths.
Using machine learning, Axis evaluates supply performance and prioritises inventory based on key KPIs like RPM, gCPM, fill rate and win ratek enabling more efficient budget use with less manual effort.
Built for Today’s Advertising
Challenges
Axis supports advertisers navigating:
- privacy-first advertising
- signal loss and changing measurement standards
- fragmented supply across in-app, web, display, video, and CTV
- growing demand for transparency, efficiency, and control
With Axis it`s a more structured way to access inventory, with clearer supply paths and stronger delivery conditions.
Direct Access to Curated Supply
Buy across display, video, native, and CTV through structured supply paths spanning in-app, mobile web, desktop, and CTV environments - built for transparency, compatibility, and cleaner execution.
Machine-Learning Optimization
A machine-learning optimization layer continuously evaluates supply performance and adjusts prioritization based on configured KPIs such as RPM, gCPM, fill rate, win rate, and additional internal metrics - without reducing performance or limiting revenue opportunities. This reduces manual optimization and improves buying efficiency over time.
Cleaner Traffic, Better Control
Axis focuses on quality-controlled supply with ongoing review of delivery conditions, ad quality, and IVT risk. Verification and security workflows, including HUMAN and GeoEdge, support cleaner campaign execution and more reliable traffic quality. Axis is an IAB member and works in line with relevant industry policies, standards, and compliance expectations.
Practical Execution at Scale
Built for advertisers focused on programmatic buying, Axis provides the infrastructure to support cleaner delivery, more structured supply access, and more efficient execution across formats and environments. Axis is built to make buying more efficient operationally as well as commercially.
Buying Parameters That
Support Better Execution
Axis supports practical campaign setup through parameters that help buyers structure delivery more clearly and align inventory access with campaign goals.
How Buying Through Axis
Works
Advertisers and buying teams access supply through Axis through structured programmatic setups designed to give more control over inventory access, delivery conditions, and supply quality. Instead of relying purely on broad open-market reach, Axis helps buyers work through more selective supply paths across formats and environments.
Country-level targeting and exclusion
Device, OS, and connection-type filtering
Banner, video, CTV, and native format selection
Mobile app, mobile web, and desktop environment control
SSP, source, publisher, and inventory allowlists or blocklists
Quality settings based on trusted-source logic and IVT thresholds
Ads.txt and chain-based transparency controls
Identity and compliance requirements, including IFA and consent filters
Auction, bid-floor, and pricing controls
Performance-led supply prioritization
integrations
Integrations on Axis
are possible via
oRTB streamlines real-time programmatic ad transactions by standardizing bidding processes. It fosters growth by facilitating seamless communication between buyers and sellers in digital advertising. Axis handles all requests using either AT=1 or AT=2, empowering buyers with comprehensive data for informed bidding.
oRTB
Axis provides Prebid Server, an open-source solution for server-to-server header bidding. It supports various use cases including mobile apps, AMP, and server-side web integration with Prebid.js.Prebid Server validates and enhances incoming requests, resolves dynamic 'stored requests', and ensures compliance with privacy regulations.
Prebid JS
Axis leverages Prebid.js as its robust header bidding solution for web platforms. Boasting over 300 demand sources and 50 analytics adapters, it offers extensive features including currency conversion, GDPR compliance, common ID systems, and seamless integration with multiple ad servers.
Prebid Server
VAST, or Video Ad Serving Template, is a standardized protocol by the IAB, streamlining communication between ad servers and video players for seamless ad delivery. In programmatic advertising, VAST integration is essential for distributing video ads across diverse platforms and ensuring consistent presentation.
VAST
Reach out to discuss supply access, buying paths, and how Axis can support your programmatic goals
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