The company strengthens its full-stack programmatic offering with direct access to Google's Ad Exchange
Axis, a multi-product AdTech company building high-performance programmatic infrastructure for publishers and advertisers, today announced it has been granted Google Authorized Buyer status (Buyer ID: 8045927652). The accreditation gives Axis and its partners direct access to Google's Ad Exchange (AdX), one of the largest and most premium sources of programmatic inventory globally.
Google Authorized Buyer status is granted to companies that meet Google's rigorous standards for platform quality, financial standing, and compliance. For Axis, the accreditation is a significant commercial milestone, enabling the company to offer its demand-side partners access to AdX inventory directly through the Axis stack without intermediaries.
"Becoming a Google Authorized Buyer reflects the standard we've held ourselves to since day one - in our technology, our compliance, and the quality of every integration we build. This opens up a meaningful new tier of inventory for our partners and reinforces what we've always believed: that independent AdTech can compete at the very highest level. We're proud of this milestone and excited about what it unlocks for the partnerships we're building."
Ann Tarasewicz, CEO, Axis
The accreditation complements Axis's growing programmatic ecosystem, which includes proprietary Prebid Wrapper Pubcircle, in-house SSP for direct trading, and a DSP currently in active development. Operating globally, Axis has positioned itself as a transparent, performance-driven alternative to legacy programmatic infrastructure.
About Axis
Axis is a multi-product AdTech company recognised for its proprietary SSP specialising in in-app and CTV advertising across Tier 1 markets, English-speaking regions, and Spanish-speaking countries. Its advanced programmatic platform optimises every aspect of ad strategy, seamlessly connecting clients with premium demand partners to drive higher fill rates, increase eCPMs, and unlock maximum revenue potential.