Axis is proud to announce that its publisher-focused solution, Pubcircle, has been named a finalist in the 2025 Digiday Technology Awards in the category of Best Monetization Platform for Publishers.
The Digiday Technology Awards recognize the most innovative and impactful technologies transforming the media and marketing landscape. Pubcircle’s selection highlights Axis’s commitment to helping publishers reclaim control over their revenue and relationships through smarter, more efficient monetization infrastructure.
"We built Pubcircle to solve a fundamental problem: publishers were losing too much value in fragmented, opaque programmatic supply chains. Being named a finalist by Digiday affirms that publishers deserve better, and we’re proud to build a platform that helps them get there."
Ann Tarasewicz, CEO, Axis
Pubcircle is an advanced Prebid Wrapper by Axis designed for O&O websites, helping digital publishers maximize revenue. From emerging digital platforms to established media outlets, it gives publishers full control over their monetization strategies.
The platform addresses major publisher challenges such as low fill rates, revenue leakage, and opaque auction dynamics. Its curated programmatic monetization suite leverages machine learning and predictive algorithms to optimize yield and prioritize high-performing demand sources.
Winners of the Digiday Technology Awards will be announced on August 12
About Axis
Axis is an award-winning AdTech company known for its proprietary SSP, specializing in in-app, web, and CTV advertising across Tier 1 markets. Its advanced programmatic platform optimizes every aspect of ad strategy, seamlessly connecting clients with premium demand partners to drive higher fill rates, boost eCPMs, and maximize revenue potential. Axis has also developed PubCircle, an innovative Prebid wrapper that integrates with O&O websites, enabling publishers to boost their revenue.