The Axis team touched down in Spain for the iconic Formula 1 Spanish Grand Prix on the brand-new MADRING circuit in Madrid! Bringing together our valued partners, buyers, and industry peers for a high-adrenaline weekend at the track was an absolute highlight. There’s nothing quite like comparing the fast-paced, split-second execution of programmatic ad tech to the sheer precision, speed, and strategy of F1 racing! From trackside hospitality and VIP networking to watching the world’s top drivers navigate Madrid’s newest urban circuit, the energy was unmatched. A massive thank you to all our amazing partners who joined us in Madrid to make this weekend unforgettable!














